The importance of marketing for entrepreneurs and freelancers is debated many times.
In this article, I am trying to bring you the what and how of marketing.
We will try and understand marketing and its importance in any business and the various aspects related to marketing.
This article will be of help to all those who are into sales and marketing, for startups and everyone aspiring to build their business in the near future as well.
All the information being shared is learnt by me from Digital Deepak through digital deepak Internship Program.
Let me ask you, what is marketing?
Everybody knows and have heard of it but in general we are not clear as to its extent in the business.
Then comes, how important is marketing in growing a business and at what stage is it to be involved?
It is to be understood that marketing has its role even before creating a product basically marketing starts with understanding the customer and his/her needs that helps the business create a product that fits the market/ customer needs. If this process is done to perfection,the resultant product sells itself. Marketing is not merely selling. The efficiency of marketing depends on the trust gained(from the customer). Trust is a very scarce resource.
It always helps to have a financial goal. In order to plan your activities to achieve it. In this process lot of upskilling and efforts happen and the business is established too.
Is marketing a science or merely a skill? Marketing as is learned is a science and not just creativity. Marketing is a game of perceptions whereas the product is rooted in reality. Advertising, Copywriting and Sales are the components of marketing. Marketing involves and is the totality of several activities. The best combination for success of a business is a great product with great marketing.
Example: Apple.
Deciding where to compete is half the success. A category is to be chosen and your own specialty in such a category as a subsection is the aim.
Now after understanding this part an other important question comes to mind, Is it ok to enter a competitive market or choose a category with no or less competition?
The answer is clear. Enter a competitive market but have your unique angle.
Also many ask, Is it really required to learn marketing or even master it? Marketing is to be learnt, practiced and mastered. It demands time and effort as it gives direct returns.
The three major skills that will set you up for life are Getting traffic, Marketing your product and Selling it.
Of course communication skills have a lot to do with success in marketing.
Also questioned, Has Global economics something to do with marketing of your product or business?
Yes, every entrepreneur has to have a fair idea of how the Global economics work also understanding how Debt creates wealth is vital.
Important points to be understood are:-
>Debt creates money.
>Recession creates strong companies and drives out the weak companies out of the market.
>Understanding India’s wealth concentration will definitely help focus on target customer, their demographics etc.,
Traditional marketing media like Television, Newspaper and Radio have their own importance and value when it comes to generic products.
Whereas digital marketing helps you reach your target customer and customize and personalize the reach and also helps keep track of the responses and per customer / lead price.
Digital marketing is also direct response marketing due to its measurable nature.
Is there a key technique for marketing funnel?
CATT Marketing funnel and Framework:-
This is a simple and unique way of understanding how to use a marketing funnel.
How important is Personal branding?
The best known will always beat the best. Personal communication and relation cannot be replaced by ads of big brands.
A personal brand once established can give rise to many startups in the future.
How can a personal brand evolve?
Any task or goal if followed systematically, will succeed. Digital Deepak gives the blueprint for personal brand evolution or Mass Trust blueprint as below:-
Marketing as a subject is very deep and vast. The most important thing to do is to learn, work on it and practice the techniques and procedures.
If these procedures are understood and practiced, your startup /business is bound to grow and sky is the limit.
Thanks to the video mentoring which I got from Digital Deepak internship program, the subject of marketing and its several components have been explained in detail.
For any further queries, suggestions and to discuss more about this topic you may please comment on my blog or mail your suggestions / queries at bharat.evolve.111@gmail.com.How important is marketing??
The importance of marketing for entrepreneurs and freelancers is debated many times.
In this article, I am trying to bring you the what and how of marketing.
We will try and understand marketing and its importance in any business and the various aspects related to marketing.
This article will be of help to all those who are into sales and marketing, for startups and everyone aspiring to build their business in the near future as well.
All the information being shared is learnt by me from Digital Deepak through digital deepak Internship Program.
Let me ask you, what is marketing?
Everybody knows and have heard of it but in general we are not clear as to its extent in the business.
Then comes, how important is marketing in growing a business and at what stage is it to be involved?
It is to be understood that marketing has its role even before creating a product basically marketing starts with understanding the customer and his/her needs that helps the business create a product that fits the market/ customer needs. If this process is done to perfection,the resultant product sells itself. Marketing is not merely selling. The efficiency of marketing depends on the trust gained(from the customer). Trust is a very scarce resource.
It always helps to have a financial goal. In order to plan your activities to achieve it. In this process lot of upskilling and efforts happen and the business is established too.
Is marketing a science or merely a skill? Marketing as is learned is a science and not just creativity. Marketing is a game of perceptions whereas the product is rooted in reality. Advertising, Copywriting and Sales are the components of marketing. Marketing involves and is the totality of several activities. The best combination for success of a business is a great product with great marketing.
Example: Apple.
Deciding where to compete is half the success. A category is to be chosen and your own specialty in such a category as a subsection is the aim.
Now after understanding this part an other important question comes to mind, Is it ok to enter a competitive market or choose a category with no or less competition?
The answer is clear. Enter a competitive market but have your unique angle.
Also many ask, Is it really required to learn marketing or even master it? Marketing is to be learnt, practiced and mastered. It demands time and effort as it gives direct returns.
The three major skills that will set you up for life are Getting traffic, Marketing your product and Selling it.
Of course communication skills have a lot to do with success in marketing.
Also questioned, Has Global economics something to do with marketing of your product or business?
Yes, every entrepreneur has to have a fair idea of how the Global economics work also understanding how Debt creates wealth is vital.
Important points to be understood are:-
>Debt creates money.
>Recession creates strong companies and drives out the weak companies out of the market.
>Understanding India’s wealth concentration will definitely help focus on target customer, their demographics etc.,
Traditional marketing media like Television, Newspaper and Radio have their own importance and value when it comes to generic products.
Whereas digital marketing helps you reach your target customer and customize and personalize the reach and also helps keep track of the responses and per customer / lead price.
Digital marketing is also direct response marketing due to its measurable nature.
Is there a key technique for marketing funnel?
CATT Marketing funnel and Framework:-
This is a simple and unique way of understanding how to use a marketing funnel.
How important is Personal branding?
The best known will always beat the best. Personal communication and relation cannot be replaced by ads of big brands.
A personal brand once established can give rise to many startups in the future.
How can a personal brand evolve?
Any task or goal if followed systematically, will succeed. Digital Deepak gives the blueprint for personal brand evolution or Mass Trust blueprint as below:-
Marketing as a subject is very deep and vast. The most important thing to do is to learn, work on it and practice the techniques and procedures.
If these procedures are understood and practiced, your startup /business is bound to grow and sky is the limit.
Thanks to the video mentoring which I got from Digital Deepak internship program, the subject of marketing and its several components have been explained in detail.
For any further queries, suggestions and to discuss more about this topic you may please comment on my blog or mail your suggestions / queries at bharat.evolve.111@gmail.com.